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Jamieson unveils PMS Support Chocolate Bars |
Aug 13, 2007
Category: Jamieson Announcements |
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FOR IMMEDIATE RELEASE
Monday, August 13, 2007
New product helps relieve the physical and emotional symptoms of PMS
TORONTO, Ontario – Jamieson Laboratories, Canada’s leading manufacturer of natural health products, today unveiled the newest addition to its family of industry-leading nutritional supplements -- PMS Support Chocolate Bars.
Jamieson PMS Support is a collection of 15 premium soy crisp chocolate bars that are infused with natural botanicals to help relieve both the physical and emotional symptoms of pre-menstrual syndrome (PMS). It contains a blend of white willow bark, sodium caseinate, artichoke leaf and chasteberry -- natural source ingredients that work together to relieve menstrual pain, bloating and irritability.
White willow bark is often referred to as “herbal aspirin” and it can help to ease menstrual cramps by reducing levels of hormone-like compounds that cause pain and inflammation in the body. Sodium caseinate is an innovative and patented milk protein. It has soothing properties that have been clinically proven to reduce moderate levels of stress and anxiety and helps to promote a feeling of calmness and relaxation in the body. Artichoke leaf acts as a diuretic to ease bloating while chasteberry helps to reduce irritability, depression and bloating.
“PMS is thought to be caused by a shift in hormone levels, increased levels of estrogen and reduced levels of progesterone, during the menstrual cycle. It is a common condition that causes most women some discomfort before their period, and the severity of symptoms can be affected by diet, level of activity and stress.” explained Penny Kendall-Reed, Naturopathic Doctor and Clinic Director, Urban Wellness Clinic.
PMS is a group of symptoms that generally occur one to two weeks before the start of a woman’s menstrual period. More than 150 symptoms have been linked to PMS, but the most common ones are physical (bloating, breast swelling and tenderness, abdominal pain), emotional (irritability, depression, anxiety) and psychological (food cravings, trouble concentrating). Approximately 40 percent of women suffer from symptoms of PMS.
“PMS Support is a safe, natural alternative to non-prescription pain relievers for mild to moderate symptoms of PMS -- with only 70 calories per serving.” said Tracey Mazza, Brand Manager, Jamieson Laboratories Ltd.
“Suffering from PMS symptoms for many years, I heard about Jamieson’s PMS Support Chocolate Bars and decided to try it for myself,” said Candice Fraser, Patient, Urban Wellness Clinic. “After the first day my chocolate and sweet cravings were gone and after three days my menstrual cramps and bloating dissipated.”
PMS Support contains 15 individually wrapped bars and is available at leading Canadian pharmacies and retailers at a manufacturer’s suggested retail price (MSRP) of $19.99. Adults should chew one chocolate bar three times daily for up to five days or as directed by their health care practitioner.
About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest manufacturer and distributor of advanced natural health care products. Jamieson's state-of-the-art pharmaceutical manufacturing laboratories are located in Windsor, Ontario. The company is a world leader in the vitamin and nutrition industry, exporting to more than 50 countries including the USA, China, Japan, Hong Kong, Korea and Singapore. For more information, please visit the Jamieson Laboratories website at www.jamiesonvitamins.com or call 1 800 265-5088.
For further information, please contact:
John Challinor
Director of Communications
Jamieson Laboratories
(416) 960-0052, Ext. 4205
jchallinor@jamiesonlabs.com
Stephanie Blok
Manager of Public Relations
Jamieson Laboratories
(416) 960-0052, Ext. 2714
sblok@jamiesonlabs.com |
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