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We’ve all had that moment of dread. It’s fall, and everyone around you is complaining about a headache, chills, sore throat or sniffles. It’s the collective sign of Canada’s annual challenge to health and wellness — cold and flu season. According to Health Canada, cold and flu season runs from November to April, sending millions of people down for the count with stuffy noses and respiratory illnesses. It’s no accident that many Canadians fall ill during the hectic winter holiday season when stress has a negative impact on the immune system. Once entrenched, a common cold or flu virus typically runs its course. But a strong immune system, fortified with Vitamin C, is your primary ally in preventing a virus in the first place and for rebounding quickly from it. “Most people recover from the flu within a week or ten days,” says naturopath Dr. Penny Kendall-Reid. “To help move the healing process, it has long been held that Vitamin C supplementation may help reduce the duration and severity of the common cold.” Vitamin C works by elevating levels of the antibody IgG, the body’s principle defense against systemic infection. It also helps support the adrenal glands, which are allies in the body’s response to stress. As a powerful antioxidant, Vitamin C plays an important role in protecting cells from damage caused by free radicals and toxins. Our bodies don’t produce Vitamin C, which means that supplements and diet are our only sources. Jamieson Laboratories’ Exxtra-C™ is the purest Vitamin C supplement available on the market today. An efficient and effective Vitamin C boost to your immunity, the high-potency Exxtra-C™ is made from Quali-C™, a superior-grade ascorbic acid produced in Dalry, Scotland, by DSM Nutritional Products. Among its unique properties, Exxtra-C™ 1,000 mg is made using a form of Vitamin C that the body readily absorbs. Clinical trial data supports that Exxtra-C™’s unique time-released delivery system also steadily releases this essential vitamin into the body over an eight-hour period for longer-lasting absorption and better effects. The time-released delivery also reduces the risk of gastrointestinal upset. “Research shows that the delivery system makes the difference,” says Gary Leong, Vice President of Scientific and Technical Affairs at Jamieson Laboratories. “There is little scientific evidence that one kind of Vitamin C is better than another, but a sustained-release delivery, like Jamieson’s Exxtra-C™, has been found to be more beneficial because it allows more Vitamin C to get into the blood and body tissues steadily.” During production, all Jamieson products are subjected to the company’s 360 Pure quality-assurance program that guarantees full potency and absolute clinical purity. Each and every Jamieson product undergoes a minimum of 360 steps, which begin with the selection of premium raw materials. Jamieson’s 360 Pure promise is the most comprehensive quality-assurance program in the Canadian natural-health products industry. When looking for Vitamin C, consumers should only buy the best. In to boosting the immune system, Vitamin C is a precursor to collagen, and is recognized by Health Canada for its role in the normal development and maintenance of bones, teeth, gums, cartilage and the skin. This important nutrient also assists in the formation of connective tissue and it plays a role in wound healing; and helps the body metabolize fats and proteins. Read more about Exxtra-C 500 mg and Exxtra-C 1,000 mg
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