Daffodil Campaign: Jamieson and the Canadian Cancer Society


The daffodil is resilient. This yellow flower is the first to bloom in the spring, a time of renewal and hope. For those living with cancer, the daffodil is a symbol of strength, courage and life. Together, Canadians rally around this symbol every year in support of ground-breaking research and support programs that make life better for those affected by cancer. Through the Daffodil Campaign, the Canadian Cancer Society (CCS) raises funds to help people with cancer live their lives more fully.

The CCS knows that cancer changes people and that 1 in 2 Canadians will be diagnosed with cancer in their lifetime—but feels a cancer diagnosis doesn’t have to define a person. That’s why Jamieson is proud to partner with CCS to improve the cancer experience by helping people live longer and by enhancing their quality of life. Through this partnership, Jamieson and CCS work together to educate Canadians on cancer prevention by raising awareness for healthy living, sun safety and most importantly, to raise funds for groundbreaking research. Together, we believe that life is bigger than cancer.

Progress is being made. Today, about 60% of Canadians diagnosed with cancer will survive at least 5 years after their diagnosis – up from 25% in the 1940s. For some cancers, like thyroid and testicular, the survival rate is over 90%. While great progress has been made, more work needs to be done because cancer is still the leading cause of death in Canada. It is for these reasons that your support is needed.

This April, at Jamieson Vitamins, we encourage you to show and share your support of those living with cancer via social media!

Visit MyDaffodil.ca and make a donation to get a digital daffodil, then personalise it by dedicating it in honour or in memory of someone and sharing it via your social media channels using #DaffodilCampaign.

Funds raised through the digital daffodil are changing lives for the better by supporting groundbreaking research into more than 100 types of cancer, programs and services that help people with cancer and their families, and advocacy to governments on important cancer-related issues.