Toronto, Ontario (September 28, 2010) — Today, Jamieson Laboratories launches “Call for the Wild,” a five-week, public-education campaign that will raise awareness of urban wildlife across Canada. The interactive, social-media program is the latest initiative from Jamieson Cares, the company’s social-responsibility brand.
Hosted at jamiesoncares.com, “Call for the Wild!” features weekly themes that are supported by multimedia content to educate Canadians about their role in the protection, rescue and rehabilitation of wildlife. Participants are invited to share their personal stories, photographs and videos of wildlife in their community. Each photograph will automatically be entered in a weekly draw for a digital camera. All entries will also be eligible for a Grand Prize package, which includes a wildlife home audit.
“At Jamieson, our passion for improving human wellness extends to a respect for wildlife and the environment,” says Vic Neufeld, president and CEO of Jamieson Laboratories. “Wildlife species are icons of the Canadian landscape and we’re proud to advance their protection. “Call for the Wild!” will be an online meeting place for all Canadians to share their words, pictures and experiences of wildlife in their communities.”
Since 2008, Jamieson Laboratories has been the lead corporate sponsor of the wildlife-rescue program at Toronto Wildlife Centre (TWC). Canada’s largest urban wildlife centre, TWC has admitted more than 56,000 animals and cared for 270 different species since opening nearly 18 years ago. TWC is a registered charity, and it relies on donations from the public, foundations and corporations. During October, TWC will receive $1 from the sale of each specially marked Jamieson product.
“There are many challenges for wildlife living in or near developed areas. Awareness is key to helping people and wild animals coexist,” says Nathalie Karvonen, TWC’s executive director. “We are very excited about “Call for the Wild!” and about the opportunity it offers to help our wild neighbours.”
Visit jamiesoncares.com until November 5, 2010, to join “Call for the Wild!”
About Jamieson Cares
Good for you. Good for the planet. Jamieson Cares sponsors grassroots action in support of trees and urban wildlife. Its online home is jamiesoncares.com. Join us on Facebook. Follow us on Twitter@Jamiesoncares.
About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada’s largest manufacturer and distributor of advanced natural-health products and a world-leading innovator in the development of proprietary formulas. All Jamieson products are made at the company’s state-of-the-art laboratories in Windsor, Ontario. With corporate offices in Toronto, Jamieson exports products to more than 50 countries.