FOR IMMEDIATE RELEASE
Jamieson Sun Safety Survey reveals many Canadians are putting themselves at risk of skin cancer
TORONTO – May 17, 2017 — The Canadian Cancer Society is urging people to pay attention to the daily UV index following the results of a national survey which revealed that 41 per cent of Canadians don’t pay attention to the index which measures the strength of the sun’s ultraviolet (UV) rays.
“The results of this survey show that many Canadians are putting themselves at risk of skin cancer,” says Robert Nuttall, Assistant Director, Health Policy, Canadian Cancer Society. “Melanoma, the deadliest form of skin cancer, is on the rise in Canada. About 90% of melanoma cancer cases are due to UV exposure from the sun or tanning beds. Now more than ever, we need to increase awareness of sun safety, so that fewer people will be impacted by skin cancer.”
Conducted by Maru/Matchbox on behalf of Jamieson Vitamins and the Canadian Cancer Society, the national omnibus survey revealed:
- Men are more likely to ignore the daily UV index than women with 46 per cent of males saying they don’t pay attention to it, compared to 37 per cent of females
- Younger Canadians are least likely to pay attention to the UV index: 56 per cent of 18 to 34-year-olds say they don’t pay attention to the UV index compared to 33 per cent of those aged 55 and older
- Five in ten (48 per cent) Canadians believe the sun is the safest source of vitamin D; 43 per cent of Canadians say getting a tan is important so they can get the vitamin D their body needs.
- Young Canadians are more likely to believe the sun is an important source of vitamin D with 48 per cent of 18 to 34-year-olds agreeing a tan is important to get the vitamin D their body needs, compared to 40 per cent of those aged 55 and older
- 75 per cent of Canadians say that getting a little bit of colour from the sun makes them look healthier and 29 per cent of Canadians say they like to get a deep tan.
“As sunlight is limited in Canada during the winter, many Canadians mistakenly believe soaking up the sun during the summer months is good for their health and the best source of vitamin D," says Nutall. "We want to educate all Canadians that intentional exposure to UV rays for any reason is not safe. When it comes to vitamin D, supplements and food are the safest sources.”
The UV index, developed by Environment Canada, is included with the daily weather reports. The index ranges from zero to 11-plus. The higher the number of the index, the stronger the sun's rays and the greater the risk of skin cancer, premature aging of the skin and damage to the eyes. When the index is three or higher, individuals should protect their skin as much as possible.
The Canadian Cancer Society recommends Canadians reduce the time they spend in the sun when the sun’s rays are at their strongest, typically between 11 a.m. and 3 p.m. from April to September, or any time of the day when the UV index is 3 or more. Individuals should cover up with a wide-brimmed hat, tightly woven or UV-protective clothing and UV-protective sunglasses, and wear broad spectrum sunscreen with a sun protection factor of 30 or higher. The charity warns Canadians to never use indoor tanning equipment, including tanning beds and sun lamps.
For more information on sun safety visit cancer.ca/sunsafety.
From April 21-23, 2017 an online survey was conducted among 1,505 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error – which measures sampling variability – is +/- 2.5%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
About the Canadian Cancer Society
The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is to eradicate cancer and enhance the quality of life of people living with cancer. Thanks to our donors and volunteers, the Society has the most impact, against the most cancers, in the most communities in Canada. For more information, visit cancer.ca or call our toll-free bilingual Cancer Information Service at 1-888-939-3333 (TTY 1-866-786-3934).
For more information please contact:
Katherine Clark, Cowan & Company
416-462-8773 ext. 55 or firstname.lastname@example.org
Susan Fekete, Canadian Cancer Society
613-565-2522 ext. 4985 or email@example.com