We use naturally sourced materials whenever possible. When developing new products, there is a lot to consider. Sometimes, natural ingredients are not stable or don't allow us to extract sufficient quantities of active elements to produce the needed supplements.
In this case, Jamieson uses synthetic alternatives to make sure that our products are effective. These products are still part of our 360 Pure process, which ensures that the product, regardless of the nature of the ingredients, still passes all safety, purity and potency tests. All of our ingredients are approved by Health Canada, regardless of their source.