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We are TRU-ID certified!

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If you’re like most Canadians, you may have reached for a bottle of echinacea when you sensed a cold coming on, or considered taking a botanical blend to help you relax during times you felt stressed. But what makes Jamieson herbal supplements stand out among others?

At Jamieson, what we believe in is simple: providing you and your family with the purest and most effective products available in Canada. That’s why we’re proud to have partnered with TRU-ID, a Canadian, independent DNA certification program founded on research from the internationally renowned University of Guelph. This, in addition to our already rigorous focus on high quality ingredients, further proves to Canadians why we remain the #1 Most Trusted Vitamin Brand in Canada.

The Certified Authentic TRU-ID logo you see on our herbal supplements represents the latest in DNA technology that traces the active ingredients right back to their specific botanical origins, thus certifying their authenticity. Simply put, this means that when you see the TRU-ID logo, you can trust that what’s listed on the label of your favourite Jamieson herbal product is what you’re actually getting.

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TRU-ID FAQs


Why do only some Jamieson products have the TRU-ID logo?

TRU-ID uses DNA barcode testing which can only be done on products that have botanical ingredients.

What is a botanical product?

A botanical product is any supplement sourced from plants such as the herbs Echinacea, Cranberry, Ginseng, Garlic and Turmeric.

What does TRU-ID certification mean?

TRU-ID is an independent, University based certification program that uses the latest in DNA technology to verify the correct identity of the plant species declared on the label

Why is TRU-ID testing necessary?

With the new technology used by TRU-ID, the quality and purity of supplements with plant-based ingredients are further validated. Any supplement company is welcome to put their product forward for TRU-ID testing; however, only those products that meet TRU-ID qualifications can put the TRU-ID logo on pack.

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