Quality is at the core of everything we do. We use the latest technology to track and trace from raw ingredient to final product to ensure that what is on the label is in the bottle. And we hold our suppliers to the same standard, ensuring all raw materials are rigorously monitored, by date, location and batch.


Our DNA testing program is comprehensive and multi-faceted, and is carried out on every lot at every stage of production. Our exacting specifications are above and beyond those mandated by regulations, testing our herbal and probiotic supplements for potency and presence, identifying both their species and strain while guaranteeing effectiveness until expiry. We’re proud to be industry leaders in setting standards and implementing new testing methods.

To be specific, we use High Performance Thin Layer Chromatography (HPTLC) testing for herbal products, while our probiotics are identified at a strain level via PCR testing methodology. HPTLC is an advanced methodology that gives us the ability to discern specific plant parts, identify any potential adulterants, and even test against different parts of the same plant, ensuring correct potencies and medicinal properties.


We believe in creating sustainable growth for the next 100 years:

For our planet

For our people

For our communities

Through this, we acknowledge our environmental footprint and social handprint are critical elements in our pursuit to improve the world’s health and wellness.

Every decision we make will be assessed through this lens, as it reflects who we are as an organization and how we operate in all markets, across all functions.


We only collaborate with individuals and corporations that share similar values to ours. We have established non-negotiable partner principles that include, but are not limited to, principles surrounding human rights, labour standards, environmental protection, and anti-corruption. In addition, we expect our partners to undertake initiatives that promote greater corporate responsibility.