Jamieson Vitamins teams up with Vitamin Angels to help children with hidden hunger

Aug 17, 2015

TORONTO, Aug. 17, 2015- Vitamin Angels is an international success story that provides at-risk populations in need with life-changing vitamins and minerals. This fall, the not-for-profit is teaming up with its first major Canadian partner, Jamieson Vitamins, on a program to help 500,000 children affected by what is known as hidden hunger.

"Hidden hunger refers to a lack of micronutrients in a diet that can lead to disease and life-threatening illnesses," explains Howard Schiffer, President and Founder of Vitamin Angels. "Diets consisting mainly of carbohydrates, such as rice and potatoes, mean that while children may be eating enough calories, they are lacking the critical nutrients they need for healthy growth and development."

Deficiencies in iron, iodine, vitamin A and zinc contribute to hidden hunger, which is common in communities with limited access to certain meats, fruits and vegetables.

Jamieson Vitamins shares Vitamin Angels' belief in the power of vitamins. Their new program and partnership, called Share the Health, will provide 500,000 children worldwide with the essential vitamins needed not only to survive, but to thrive.

"There is a great need in some developing countries for access to essential vitamins and minerals," says Mark Hornick, President and CEO of Jamieson Vitamins. "We are encouraging Canadians to share their good health with those who aren't as fortunate, by supporting Vitamin Angels and our Share the Health program."

From August 17 – October 31, 2015, when Canadians purchase Jamieson vitamins, they will be helping improve the health and wellness of their own families, and families in need.

"Jamieson is dedicated to improving health and wellness," added Hornick. "Vitamin Angels shares that dedication, and we look forward to working with them on the Share the Health program."

To learn more and to voice support, Canadians can visit facebook.com/jamiesonvitamins or tweet to @Jamieson_Canada

About Vitamin Angels 
Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. Vitamin Angels works to reach underserved communities in more than 50 countries including the U.S. and Canada. Vitamin Angels has received eight consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit vitaminangels.org.

About Jamieson Vitamins
As Canada's largest manufacturer and distributor of natural health products, Jamieson Vitamins has been dedicated to improving the health and wellness of Canadians since 1922. With corporate offices in Toronto, and manufacturing facilities in Windsor, ON, Jamieson is a world leader in the development of proprietary formulas and exports products to more than 30 countries. For more information, visit jamiesonvitamins.com, or call 1-800-265-5088. Find Jamieson at facebook.com/jamiesonvitamins, and on Twitter @Jamieson_Canada

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Nic Canning
Account Manager, Smithcom Ltd.

Lauren Joakim
Vice President, Smithcom Ltd.

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