Toronto, Ontario (November 8, 2011)— This week, Jamieson Laboratories launches a multi-channel, bilingual advertising television campaign that will air nationally. The campaign theme, Purity is priceless™, inspires consumers to think beyond price when shopping for vitamins and supplements. “Our goal is to motivate people to consider the quality and traceability of ingredients in the supplements they buy,” says Frank Lucchetta, Jamieson’s Executive Vice President, Marketing. “There are safety concerns and inferior manufacturing processes that do exist in this industry.”
With close to 30% of the market share, the Jamieson brand has already won the trust of Canada’s vitamin and supplement customers. The 30-second Purity is priceless™ commercial, which takes its audience on Jamieson’s global journey in search of the purest and most effective natural-source ingredients, validates that support. “Our core values and farm-to-finish integrity clearly demonstrate why Jamieson vitamins are superior,” explains Lucchetta. “Our Vitamin D comes from New Zealand’s sun-drenched slopes, our Vitamin C is derived from sugar beets grown on the Scottish Highlands and the sustainable deep-water fish in the Antarctic are the source of our premium Omega oils.”
Today’s health-conscious consumers are vigilant about the nutrients they put in their bodies. Customers who want transparency will see Jamieson’s exemplary manufacturing standards in action at jamiesonvitamins.com. “In 2008, we set the bar very high with 360 Pure, our quality-assurance protocol,” notes Lucchetta. “It’s what makes purity, safety, efficacy and traceability possible. It’s what makes Jamieson Canada’s most trusted supplement brand. No other company can match our exacting standards.”
To kick off the Purity is priceless™ campaign, Jamieson is inviting Canadians to enter the Pure Bliss Italia contest at jamiesonvitamins.com. Jamieson is giving away a Grand Prize luxury trip for two to a five-star countryside retreat outside Verona, Italy, the region where the company’s FluShield story began. Creative for the new Jamieson television brand ad was developed by Quizative. AOR Media handled the media buy.
About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada’s largest manufacturer and distributor of advanced natural-health products and a world-leading innovator in the development of proprietary formulas. With corporate offices in Toronto, Jamieson exports products to more than 50 countries. For more information, visit jamiesonvitamins.com or call 1-800-265-5088. Find us on Facebook at facebook.com/jamiesonvitamins and follow us on Twitter @Jamieson_Labs.